Vision: Setting the global standard for listening and responding

What does this mean for our customers?

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions.

The more intimate the condition, the closer we work with our customers to find solutions that are sensitive to their needs.Closeness to all customers - end users as well as healthcare professionals - is our goal.

Closeness requires a willingness to listen, an ability to empathize, and a commitment to act on what we learn.

Getting closer to our customers and understanding their needs is the guiding principle in everything we do. We all have a responsibility to listen and help respond to the needs of our customers.

But closeness also applies to our relationships with one another. We value open and honest dialogue so we can understand what motivates and drives us - both individually and as a company.

Through closeness, we can create a 'we' culture at Coloplast - where we listen to each other and do what we can to make our working lives easier.

What does this mean for our customers?

It's one of the most rewarding feelings - knowing you've made a real difference to another person’s quality of life. At Coloplast we share a passion to make this difference and we’re committed to achieving it.

Passion motivates us to find new ways to do things better. And it generates a sense of urgency to bring the best ideas quickly to those who need them.

Making a real difference to the lives of people who use our products is our greatest reward. We must be willing to go the extra distance. Our passion to make a difference unites us - and sets us apart from our competitors.

Passion drives us to find new ways to do things better. It inspires us to bring the best ideas rapidly to market. And we need passion to create a challenging, inspiring and enjoyable place to work.

What does this mean for our customers?

Respect and responsibility are the cornerstones of closer customer relations. We must be honest, open and show integrity in everything we do. We have deep respect for the personal and private nature of the conditions end users face.

It's our responsibility not just to focus on finding medical solutions, but to find ways of minimizing the trauma and taboo associated with these conditions.

Respect for one another and the world around us will always be at the heart of the Coloplast culture.

As Coloplast people, we’re accountable for our decisions and actions. As leader in our market, we take our responsibility seriously, showing respect for the environment, society, and ethical issues in everything we do.